Saturday 23 February 2019 | leisure-kit.net: The search engine for leisure buyers

17 Oct 2018

MoveGB brings guest pass into 21st century with new Discovery tool

Supplier: MoveGB

More MoveGB details
The Discovery membership combines low cost with high variety
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?


Supplier: MoveGB
Bath UK
One membership giving you access to 100's of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Web: www.movegb.com/partners

Click here to visit MoveGB's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Profile

Stephen Hulme

We look back on the career of Everyone Active CEO Stephen Hulme
View feature>>
Catalogue gallery
 
Company profile
 
SimEx-Iwerks Entertainment

SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email leisure-kit@leisuremedia.com
Leisure jobs
Powered by
leisureopportunities.com
Personal Trainer
Salary: 100% of your PT earnings
Location:Harrow on the Hill, Harrow, UK
Company: The Gym Group
More>>
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location:Carlisle, UK
Company: The Gym Group
More>>
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location:Tottenham, London, UK
Company: The Gym Group
More>>
Membership Consultants
Salary: Competitive
Location:Sunbury-on-Thames, UK
Company: Everyone Active
More>>
 
Leisure news
Powered by
leisureopportunities.com
22 Feb 2019
England rugby star James Haskell becomes fitness franchisee – opens F45 studio

England Rugby International James Haskell has become a gym franchisee, after opening a F45 functional training studio in Bath.
More>>
22 Feb 2019
Paris wants breakdancing and skateboarding at 2024 Olympics

Breakdancing is among four new sports being proposed for inclusion at the Paris 2024 Olympic Games.
More>>
 
Diary dates
Powered by
leisurediary.com
24-25 Feb 2019
International Manufacturers & Distributors Forum

ExCeL London
United Kingdom
More>>
24-25 Feb 2019
Active Wellness

ExCeL London London
United Kingdom
More>>
24-25 Feb 2019
World Spa & Wellness Convention London

ExCeL London London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
Expressions of interest – Waterlooville Leisure Centre development
Location: Waterlooville Hampshire
Company:Horizon Leisure Centres
More>>
Expressions of Interest - High Lodge attractions 2019
Location: High Lodge, Thetford Forest
Company:Forestry Commission
More>>
Sale by Tender - The stock of sports & PE equipment and sportswear
Location: Surrey
Company:Marriott & Co.
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd