American men's skincare brand OM4Men has launched Well-Being, a range of three different skincare collections, including hair and body care products, designed to bring more men into spas.
Well-Being consists of a line of four body cleansing oils, a body and shower care range, called Bodyguard, and a trio of 'hair defense' products.
The body cleansing oils - Awaken, Detox, Strengthen and Rest - are 95 per cent organic and are designed to target different wellbeing concerns, and hydrate the skin. Each features its own blend of aromatherapy oils, and can double as a therapeutic massage oil.
Bodyguard features a lime ginger brightening body wash, lime ginger glycolic brightening body scrub, ylang ylang perfecting and hydrating body wash and a ylang ylang body brightening and hydration complex.
The lime ginger products are gel based and designed to renew and refresh the skin. Active ingredients include vitamin B3 to even skin tone, lime to reduce inflammation and glycolic acid to stimulate collagen production.
The ylang ylang products are cream based and are designed to soothe and hydrate. They are formulated with raspberry seed oil to protect the skin from sun and environmental damage, lactic acid to exfoliate and sea buckthorn oil to deeply hydrate.
The hair treatment range is billed as the 'natural green-science alternative to Nioxin and Rogaine', it features a shampoo, conditioner and hair elixir. It is designed to prevent hair loss and promote stronger and thicker hair. It includes keratin to restore and strengthen the hair, pea sprout extract to stimulate growth and japanese green tea to protect from environmental damage.
"In an effort to help spa become more male-inclusive, gender-neutral, and grow their men’s segment, we have launched Well Being, three contemporary collections healthy hair, body and grooming solutions for men," says Mike Bruggeman, CEO of OM4Men
"The thought of face care often conjures images of all things “girly” for men, somehow a man’s masculinity is not called into question when using a body product. Let’s meet him where he is, educate him and over time help transition him to a face care regimen," Bruggeman adds.