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16 Feb 2016
Spa Business magazine talks to spa management software provider Ez Runner's MD Stefan Drummond
Supplier: EZ-Runner Systems
More EZ-Runner Systems details |
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Stefan Drummond, managing director of Ez Runner
Spa Business magazine (SB): What are you doing that’s different?
Stefan Drummond (SD): We offer a one-stop solution, from booking on multiple platforms, voucher fulfilment, Apple Pay, to automated marketing and KPI notifications.
SB: What’s your most recent piece of software?
SD: We’ve introduced a voucher fulfilment solution which holds all information in the same database. Tied in with our automated marketing tools, this means we can run campaigns on the purchase and redemption of vouchers; offering non-commission style management fees for voucher fulfilment, giving huge savings in time and fulfilment.
SB: What are the trends in spa software?
SD: Personalisation: what sets you apart from the spa down the road and how can our software help? Engaging with your customer is so much easier now, whether through social media, emails or text messages. This area is set to evolve and grow.
SB:What’s on the horizon for you?
SD: Introducing Apple Pay and focusing on automated alerts and engagement is prominent for us. We are developing rules within the system that will alert spa managers based on pre-defined parameters. For example, these could indicate that a spa’s usage has been low in a particular week, or that the forecast for the next week falls under the KPIs required.
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