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Primal Strength managing director Steven Rinaldi worked closely with manufacturers to design the equipment
Premium exercise brand Primal Strength has collaborated with fellow commercial cardio equipment manufacturer Spirit Fitness.
The partnership will enable both brands to offer a wider variety of products to their customers.
Primal Strength is known for creating bespoke strength equipment for professional and at home use.
Primal Strength’s managing director Steven Rinaldi said: “Primal Strength has been a long time in the making. From day one I’ve dreamed of developing and creating bespoke equipment.”
Rinaldi added: “I didn’t want to just import generic off-the-shelf products, I wanted to have a real brand presence in the market.”
The equipment range includes strength and cardio ranges and features matte finishes and laser-cut steel.
Rinaldi worked closely with the manufacturers on the design which also includes brushed aluminium, hardened chrome and ionised metal accessories, stealth black bolts and rip-resistant upholstery.
As well as exercise equipment Primal Strength also supplies flooring which is manufactured in the UK and made from recycled rubber, and offers a range of solutions including gym design, cardio equipment and industry knowledge.
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