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Freddie Flintoff and Jamie Redknapp on location at the Right Guard Aerocycle Gym at Queen Elizabeth Olympic Park
photo: Phil Bourne
Antiperspirant and shower gel brand Right Guard has launched a community gym made from recycled aerosols at the Queen Elizabeth Olympic Park in partnership with recycling firm TerraCycle and The Great Outdoor Gym Company (TGO).
TerraCycle and Right Guard set up 50 public drop-off points in communities across the country to collect old deodorant and antiperspirant cans and then TGO repurposed the aluminium to create gym equipment for public use at the London venue.
More than 2,500 deodorant cans were used to construct the gym, which people can use during the day or night thanks to kit fitted with electricity generating capabilities.
Fixtures such as the spinning bike or cross trainer can light up the central rig meaning that exercise enthusiasts can compete against one another to produce the most power and light up their surroundings. The gym also has mobile phone ports to recharge batteries.
The gym, which officially launches this week, has been used as a location for the filming of sports-based panel television show A League of Their Own on Sky 1. Team captains Freddie Flintoff and Jamie Redknapp completed strengthening and cardio exercises for the new series.
Chris Baker, TerraCycle Europe general manager, said: “The opening of this gym is the kind of initiative which gets the public excited about recycling and sustainability. The campaign has boosted awareness of recycling used antiperspirant and deodorant aerosols which are used pre and post exercise and could otherwise have ended up in landfill or being incinerated.”
Mark Crane, general manager of Henkel Beauty Care UK and Ireland, which owns Right Guard, added: “Right Guard is always working to improve its sustainability programme. The initiative to create the Right Guard Aerocycle gym has enabled us to construct an environmentally friendly space from recycled aerosols and also to contribute a long term, valuable resource to the local community around Queen Elizabeth Olympic Park.”
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Supplier: TerraCycle UK Ltd
Perivale Middlesex
United Kingdom
TerraCycle is Eliminating the Idea of Waste® by recycling the "non-recyclable." Whether it's coffee capsules from your home, pens from a school, or plastic gloves from a manufacturing facility, TerraCycle can collect and recycle almost any form of waste. We partner with individual collectors such as yourself, as well as major consumer product companies, retailers, manufacturers, municipalities, and small businesses across 20 different countries. With your help, we are able to divert millions of pounds of waste from landfills and incinerators each month.
Web: www.terracycle.co.uk
Click here to visit TerraCycle UK Ltd's
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