Friday 29 March 2024 | leisure-kit.net: The search engine for leisure buyers

08 Oct 2019

OM4 launches inclusive skincare brand

Supplier: OM4Men

More OM4Men details
HAIA was formulated to promote a healthy skin microbiome
OM4, a product house specialising in male skincare, has created a new skincare brand designed to celebrate inclusivity.

Called HAIA, short for Happy As I Am, the range is both gender neutral and inclusive. It is separated into five colour-coded collections, each with its own selection of cleansers, toners, serums, moisturisers, eye care products and masks. Each product bears its own affirmation, such as 'I am confident', 'I am bold', 'I am worthy'.

Formulated to promote a healthy skin microbiome, the products feature naturally-derived ingredients, including extremophiles, microorganisms that exist in extreme conditions, and mesonutrients, antioxidants found in superfoods, as well as plant stem cells and bioferments.

The company has also developed an accompanying app, available through its website, that will offer practical advice on how to implement affirmations in everyday life. It features animated characters, designed to reflect the brand's diverse target audience, and a virtual selfie derm-analysis tool that offers personalised product recommendations.

"Since beauty and belonging are such cultural drivers, our goal was to create a clean and inclusive skincare brand to help change the idea of living up to the social norm and remind you to love exactly who you are every day," explains OM4 CEO Mike Bruggeman.


Supplier: OM4Men

OM4 (Organic Male) is an organic men’s skin care line, designed exclusively for male skin. OM4 uses only the highest quality food grade organic and natural ingredients with the belief that science exists within nature and requires minimal human intervention. Precise formulations of natural, and whenever possible organic and biodynamic botanicals, yield OM4’s distinctive results. OM4 does not use harmful chemicals, parabens, sodium lauryl sulfate, additives, and only enough preservation (as naturally occurring as possible) to ensure an effective product with a minimum shelf life of 18 months.
Web: om4men.com

Click here to visit OM4Men's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
On the cover

Nature Rocks

The Wildlife Trusts is helping preserve Britain's biodiversity
View feature>>
Catalogue gallery
 
Company profile
 
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with over three decades’ experience in functional training and free weights, small group training and group exercise.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Leisure jobs
Powered by
leisureopportunities.com
Contract Customer Services Manager
Salary: £27,500 - £28,500pa
Location:Horfield, Bristol, UK
Company: Everyone Active
More>>
Swim Teacher
Salary: Competitive
Location:Basildon
Company: Everyone Active
More>>
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Location:Basildon
Company: Everyone Active
More>>
Team Leader
Salary: Competitive salary, excellent benefits
Location:Basildon
Company: Everyone Active
More>>
 
Leisure news
Powered by
leisureopportunities.com
28 Mar 2024
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science

A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
More>>
28 Mar 2024
4Global and UK Active launch private sector health club benchmarking

The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
More>>
 
Diary dates
Powered by
leisurediary.com
08-09 Apr 2024
Medical Wellness Congress

St. Martins Spa & Lodge Frauenkirchen
Austria
More>>
11-14 Apr 2024
FIBO Global Fitness

Exhibition Centre Cologne
Germany
More>>
14-15 Apr 2024
Natural & Organic Products Europe

ExCel London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd