Thursday 28 March 2024 | leisure-kit.net: The search engine for leisure buyers

07 Oct 2019

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Supplier: Eleiko

More Eleiko details
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.


Supplier: Eleiko
London London
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.

Web: www.eleiko.com

Click here to visit Eleiko's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Restaurants

Sharing the love

Famous restaurants are popping up in unexpected places. We found out more
View feature>>
Catalogue gallery
 
Company profile
 
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management solutions. Trusted by over 1,500+ sites across 55+ countries, our scalable platform caters to a diverse array of businesses.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Leisure jobs
Powered by
leisureopportunities.com
Contract Customer Services Manager
Salary: £27,500 - £28,500pa
Location:Horfield, Bristol, UK
Company: Everyone Active
More>>
Swim Teacher
Salary: Competitive
Location:Basildon
Company: Everyone Active
More>>
Recreation Assistant/Lifeguard (NPLQ required)
Salary: 9.50 ph
Location:Basildon
Company: Everyone Active
More>>
Team Leader
Salary: Competitive salary, excellent benefits
Location:Basildon
Company: Everyone Active
More>>
 
Leisure news
Powered by
leisureopportunities.com
28 Mar 2024
4Global and UK Active launch private sector health club benchmarking

The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
More>>
27 Mar 2024
Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product

Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
More>>
 
Diary dates
Powered by
leisurediary.com
08-09 Apr 2024
Medical Wellness Congress

St. Martins Spa & Lodge Frauenkirchen
Austria
More>>
11-14 Apr 2024
FIBO Global Fitness

Exhibition Centre Cologne
Germany
More>>
14-15 Apr 2024
Natural & Organic Products Europe

ExCel London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd