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The ClassPass campaign shares stories from instructors, like Andrew Essence (pictured), to showcase the platform's diverse offering
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.
The campaign was developed in partnership with London-based creative agency Breaks, and was designed to showcase the fitness platform's diverse offering, by showing potential users how the community is growing and how they can become part of it.
It features eight creatives sharing stories from different instructors and studios on the ClassPass platform. Speakers include Kim Ngo from Food&Lycra, The Foundry co-founders Dave Thomas and Ben Gotting, Nesrine Dally co-founder of Thai Fit, PT and Crossfit coach Matt Rodwell, PT Andrew Essence, co-founder of Yoga on the Lane Naomi Annand and Joelle D'Fontaine creator of At Your Beat.
The stories are designed to illustrate how instructors and studios benefit from using the ClassPass platform and the positive impact it has had on their fitness experiences.
Megan Donnelly, head of international brand at ClassPass, said: "This creative campaign has been designed to tell the human stories behind the passionate ClassPass community and champion the hardworking instructors, passionate studio owners and loyal users."
"By bringing these stories to life we hope to inspire consumers to start with a class and become part of this community themselves," she added.
The campaign will also offer a seven-day free trial and 25 credits for new customers.
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Supplier: ClassPass
ClassPass is a membership programme or fitness classes across multiple gyms and studios, making working out more accessible. ClassPass members enjoy greater variety and engagement in their fitness regime, all at a lower price than if they were to book classes individually on their own. Participating studios benefit by attracting new students and profitably filling excess capacity in classes.
Web: classpass.com/try/community
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