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08 Sep 2022

Shredquarters opens club #10, eyes UK market leadership in functional training

Supplier: Physical Company Ltd

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Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.

The 3,500sq ft club is located directly opposite Twickenham train station in an eye-catching “high street retail-style” environment, says Shredquarters owner and founder Adam Waters.

On offer is the brand’s signature ‘Shred’ gym floor HIIT class, created with member results in mind. Also on offer at the new club are boxing, yoga and strength classes.

Physical has supplied a full complement of flooring and free weights, rigs and punchbags, TRX, battle ropes, Olympic bars and storage racks.

Twickenham is the third London site for Shredquarters. A 10-strong pipeline, signed and scheduled to open over the remainder of 2022 and into 2023, include a further four London locations – in Purley, Clapham, Kingston on Thames and Sutton – as well as five clubs in Greater Birmingham and one in Bristol.

“We continue to see huge interest from prospective franchisees,” says Waters. “I believe we’ll become UK market leader in this space within the next two to three years.”

Shredquarters’ growth comes in spite of the franchise only launching during the pandemic, and Waters attributes this success to the brand’s highly transparent, affordable model.

“Our ethos is all about getting franchisees up and running and turning a profit,” he says. “We ripped up the rule book that says you should make money from your franchisees upfront – charging a mark-up on kit and so on – because that isn’t how we believe franchising should be done.

“Ultimately, we want our franchisees to quickly enjoy a great return on investment. We want them to succeed. That’s good for them, good for our brand, and ultimately the right thing to do.

“We’re out to do things differently and we’re pushing hard for UK market leadership.”

“It’s hugely exciting to be on this journey with Adam and the team at Shredquarters,” concludes Physical account manager Paul Farrell.

“We’re delighted to have signed a five-year exclusivity agreement with this dynamic brand and are very much looking forward to continuing to support this fantastic ‘made in Britain’ growth story.”

Supplier: Physical Company Ltd
Stokenchurch Buckinghamshire UK
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.


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