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09 Oct 2020

The new home of Italian wellness: Starpool unveils headquarters after extensive transformation

Supplier: Starpool srl

More Starpool srl details
The renovation of Starpool’s existing headquarters in Ziano di Fiemme has been a long-term plan
Italian wellness supplier, Starpool, has revealed its newly renovated headquarters in the heart of Trentino – called Casa Starpool.

Overseen by design studio, aledolci&co, the renovation of Starpool’s existing headquarters in Ziano di Fiemme has been a long-term plan and resulted from a desire to expand the workplace of the growing company.

The core building has been reimagined, which made it possible for the company to integrate nearly all the various complementary production units that developed over time into one single area, with only the carpentry production remaining decentralized.

The production departments are now all on one single floor, designed as light airy spaces, which are now open to guests and visitors to experience the realization phases of Starpool’s products.

The pivotal idea underlying the renovation works was to make the original buildings and the following expansions of 2006 and 2019 identifiable as a single unit in terms of function and appearance.

Starpool CEO, Riccardo Turri, said: “This special place has always been our home. Now we’re letting natural light in, creating a place where air and ideas can circulate freely, just like our guests can too – as now they can visit and find out where and how our products are developed.

“This transparency is a way for us to communicate and make the values of our company visible.”

Renovation works were planned to redo the building’s interior, entrance area, reception, training room and the corporate spa.

When first entering Casa Starpool, visitors are now welcomed by a new garden, which leads to the new heart of the facility, the showroom, which connects the garden and reception areas.

The project involved a complete renovation of the façade of the already existing building, with an entirely new composition that gives shape to a complete company identity.

The façade is now neat and defined, characterised by intense colors and materials, but also transparent.

Supplier: Starpool srl
Ziano di Fiemme Trento Italy
Starpool is recognised as a leading company in spa design. Along with its business model based on careful planning, excellent products and outstanding services, Starpool is introducing its idea of wellbeing to the world.

By creating a new way of designing spas, Starpool evolved from a craftmanship business to a multinational company with a stylish soul, able to create new ideas for the wellness market. Starpool offers a comprehensive design enriched by building and maintenance of functional tailor-made wellness paths. From ergonomic space design to materials selection, from installation to products, accessories and services, Starpool aims to be the ideal partner for creating high-performance wellness ecosystems. Since 2016, Starpool also offers a unique range of products for the regeneration of body and mind, thanks to its innovative “dry float” therapy.


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