Friday 04 December 2020 | The search engine for leisure buyers

Converting members in January has never been so simple with Volution’s new Lead Generation tool

Supplier: Volution

More Volution details
By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from
photo: Volution
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.

Even before the pandemic, managing the prospect-to-member journey was a challenge but, in today’s landscape, it demands even more focus to avoid missing out on the 12 per cent of gym members that join in January, as identified by IHRSA.

According to a report by ClubIntel, just 10 per cent of operators globally have seen all of their members (100 per cent) return post-lockdown, meaning it’s time to break the mould of what’s been done previously and adopt a new model to ensure no stone is left unturned to acquire and maintain members.

By combining website lead capture, social media integration, and automated messaging, the Volution Lead Generation tool tracks where prospects come from, seamlessly integrating with the operator’s existing platforms and subscription software to completely manage the member sales journey.

Bespoke to each operator, its audience and goals, this makes the whole process more efficient and improves conversion rates.

“With our Lead Generation tool, operators have even more data and insights on each member because they’ve been on a seamless journey the moment they first made contact with the facility,” said Andy Hall, Volution COO.

“With more information on how they became a member in the first place, the operator is better placed to map out their journey moving forward to boost their lifetime value.”

Collating and analysing the data within the Lead Generation tool is a multi-tiered reporting system that shows both local and global sales for individual clubs and syndicates, enabling operators and their sales teams to see which lead sources produce the most traffic and are the most effective.

Aspects of the conversion journey can even be gamified to motivate sales teams, such as digital badges being earnt and lost. The “Chatterbox” badge, for example, could be awarded to the person who has made the most calls that week/month, with a different title given to the person with the best sales ratio.

For more information about how the Volution Lead Generation tool could transform your member sales, visit Volution's website.

Supplier: Volution

Our mission at is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.

Click here to visit Volution's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385

Louis D’Amore

Louis D’Amore on the work of the International Institute for Peace through Tourism
View feature>>
Catalogue gallery
Company profile

iPlayCo was established in 1999.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Leisure jobs
Powered by
Swimming coach
Salary: Competitive
Location:Ascot, UK
Company: Lambrook School
Salary: £19,312* - £20,092* *Pro-rata
Location:Ammanford, UK
Company: Actif Sport and Leisure
Software, Systems and Performance Officer
Salary: £25,481 - £29,577 (Grade G)
Location:Carmarthen, UK
Company: Actif Sport and Leisure
Health Club Manager
Salary: Competitive
Location:Bracknell, UK
Company: The Coppid Beach
Leisure news
Powered by
03 Dec 2020
PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
02 Dec 2020
Members flock to gyms at midnight as the industry reopens

Gyms, health clubs, leisure centres and fitness studios in England are back in business today as the one-month lockdown ends.
Diary dates
Powered by
03-04 Dec 2020
World Sauna Forum

09 Dec 2020
Health, Fitness and Wellness Leadership Summit (APAC)

Raffles City Convention Centre Singapore
09 Dec 2020
Czech Health 2021 trends webinar

Online (Zoom)
United Kingdom
Property & tenders
Powered by
Tender for license to occupy outstanding sports facilities in central London
Location: 11 - 25 Union St, London SE1 1SD
Company:Bankside Open Spaces Trust
Exciting leisure farm opportunity
Location: Waltham Abbey, Essex
Company:Lee Valley Regional Park Authority


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd