Thursday 12 December 2019 | leisure-kit.net: The search engine for leisure buyers

07 Oct 2019

Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar

Supplier: Eleiko

More Eleiko details
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar, a deadlift bar that is designed to make this type of training more accessible for everyone.

The company say that the bar, which had its official launch earlier this year, had been very well received, as it meets the current demand for lifting equipment among an increasingly wide group of fitness enthusiasts.

Erik Blomberg, CEO of Eleiko, said: "Deadlifting is typically done by people who are in to weightlifting, but we have designed a deadlift bar that makes it much more accessible."

The Öppen bar is a space-saving solution that is designed to make training more inclusive to a wide group of users. It rests on durable rubber feet that provide stable upright storage, as well as raise the 'sleeves' for unencumbered loading and unloading of bumpers and plates, thus solving a common problem with regular trap bars.

Not just for deadlifting, the company has produced a training video highlighting some of the lifts achievable with the bar, including lunges, rows, tricep kickbacks, skull crushers, shoulder presses and camber squats.

The Öppen has already been purchased by a wide variety of facilities in the UK, from personal training studios, to sports clubs and health and fitness chains catering to a wide range of exercisers. Clients include David Lloyd Leisure, Third Space and Nuffield Health.

The launch of the Öppen Deadlift Bar is part of the Swedish group's efforts to widen its market potential beyond strength and conditioning facilities - with products that make it easier to cater to the demand for weightlifting equipment in mainstream fitness clubs.


Supplier: Eleiko
London London
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, quality and performance, to develop the future of strength training. We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

From world famous barbells to bespoke rigs and silent platforms, our focus is on innovation, quality and performance. The Eleiko product range also includes the finest dumbbells, kettlebells racks and benches. Aside from strength and functional equipment, Eleiko also provides education to compliment our range of products, from online product training for staff to hosting specific courses to develop trainers within the business.

Web: www.eleiko.com

Click here to visit Eleiko's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
People profile

Matt Dwyer

Matt Dwyer is driving change behind the scenes at the ECB with his 'growth mentality'
View feature>>
Catalogue gallery
 
Company profile
 
TOR Systems Ltd

TOR Systems have been in this business since 1981.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Leisure jobs
Powered by
leisureopportunities.com
Front of House Apprenticeship
Salary: £3.90 per hour
Location:Sunbury-on-Thames, UK
Company: Everyone Active
More>>
Self Employed Personal Trainer - Newcastle Gosforth
Salary: Fantastic Benefits
Location:Tyne and Wear, England
Company: The Gym Group
More>>
Catering Supervisor
Salary: Up To £17,977 PA
Location:Swindon, UK
Company: GLL
More>>
Sales Manager
Salary: 25,000 per annum (plus OTE)
Location:Bexleyheath, UK
Company: Lex Leisure
More>>
 
Leisure news
Powered by
leisureopportunities.com
12 Dec 2019
Woods Bagot to create international food and wine destination in Adelaide

Woods Bagot have been chosen to redevelop Adelaide's Central Market Arcade, with a design that will see it integrated with the city's adjacent Central Market itself to create a world-class food and wine destination.
More>>
12 Dec 2019
'Take action to prevent future theme park deaths', says report following Drayton Manor tragedy

UK theme parks have been advised to take action to prevent future deaths, following the conclusion of an inquest into the accidental death of Evha Jannath at Drayton Manor in 2017.
More>>
 
Diary dates
Powered by
leisurediary.com
10-12 Dec 2019
SportAccord Pan America

tbc Fort Lauderdale
United States
More>>
13 Jan 2020
BALPPA Annual Dinner

Madame Tussauds London
United Kingdom
More>>
14 Jan 2020
BALPPA Annual General Meeting

ExCel London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
Expression of Interest in the management and maintenance of the sport and community facilities in Fairfields, Milton Keynes.
Location:
Company:Milton Keynes
More>>
Expressions of interest to identify suitable operator to assume the operation of swimming lake at Beckenham Place Park
Location: South East London
Company:Lewisham Council
More>>
Sale of Exceptional Development Site: Portugal's first truly holistic wellness retreat
Location:
Company:Cadavais Investimentos Turisticos
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd