Saturday 16 January 2021 | The search engine for leisure buyers
Company profile


Andy Hall, Sales Director

Matt Adey, Non Exec Director

About us
Volution uses data to connect the digital with the physical and partners with health and fitness operators to analyse and identify where the biggest opportunities exist for the business to recognise growth. Volution enables gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on by developing bespoke plug in solutions.

Products & services
Volution develops industry leading management tools to help streamline fitness businesses. Working with operators Volution develops bespoke solutions that can connect to any data and systems to deliver a vast range of reports and insights that can be used to highlight opportunities, drive commercial revenue and achieve cost savings.

Future plans
Supporting health club operators to take advantage of the new hybrid gym model and using data to drive commercial revenues and member engagement.

Key personnel
Adam Norton, CEO
Andy Hall, Sales Director
Mark MacLeod, Head of Product Development
Matt Adey, Non-Executive Director

““By integrating our digital systems gave us the ability to generate data insights. We monitor our KPIs in real-time from a central dashboard. Key trends are tracked such as user engagement, PT sales, penetration rates, class popularity and ultimately how much revenue was being generated. "
Ryan Cheal, Anytime Fitness
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Leisure news
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15 Jan 2021
Fitness First launches free workout hub called FitX Player

Fitness First has launched a new free digital fitness hub, offering users a wide range of virtual classes and training sessions.
15 Jan 2021
Gym Group brings in Wais Shaifta and Rio Ferdinand as non-execs and eyes expansion

The Gym Group has brought in Wais Shaifta and Rio Ferdinand as non-executive directors, signalling a broadening of its remit, new horizons and an intention to continue to refine and expand its member offering.
Diary dates
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22 Jan 2021
Spa Leadership Symposium

Online (Zoom)

02-04 Feb 2021
Beauty West Africa

Landmark Centre Lagos
02-04 Feb 2021
Spatex 2021

Ericsson Exhibition Hall, Ricoh Arena Coventry
United Kingdom
Property & tenders
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Tender for license to occupy outstanding sports facilities in central London
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