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Company profile

Freemotion Fitness
1500 S 1000 W
United States
Tel: 1-877-363-8449

What we can do for you
Freemotion is the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, connected fitness with the 22 SERIES cardio line powered by iFit, while reinventing small group training for the new fitness age with FUSION Team Training. With science and innovation at its core, Freemotion questions how we work out and then redefines it, creating groundbreaking products that deliver an unbeatable user experience and ultimately drive commercial results for its partners.

The Freemotion brand, alongside iFit, NordicTrack and Pro-Form, is owned by ICON Health and Fitness

Key products and services
Forget products... Freemotion exists to create immersive, engaging, results-driven experiences that reimagine the way we think about cardio, strength, and small group training. Together, they provide users with the power to do more, be more, and achieve more. After all, it’s the experiences, not products, that deliver the ultimate engagement, retention, and revenue.

It’s no longer good enough for cardio equipment to simply look great and feel great. In an increasingly content and tech-driven world where consumers call the shots, demanding personalization, connectivity, and a constant flow of fresh experiences, today’s cardio must offer multi-layered engagement for the user.

From the entry-level model to the ultra-advanced and high-performing 22 SERIES, powered by iFit, the Freemotion cardio range has been thoughtfully designed to deliver immersive, engaging, and interactive experiences. Combining unrivalled engineering, technology, and content, Freemotion cardio provides operators with a fully holistic, digital solution capable of facilitating a high-impact, omnichannel fitness experience to elevate member engagement and retention.

Encompassing the philosophy, principles, and programming of functional fitness, Freemotion strength has been developed to enhance an individual’s ability to perform daily activities, sport, and recreation.

By allowing users to train their bodies freely without restrictions, based on their motion ranges and physical abilities, it makes strength training accessible, inclusive, and progressive for all.

Today’s increasingly time-poor and health-conscious consumers are hungry for new ways to speed up their workouts and achieve lasting results, all within safe, fun, and inspiring environments. So, Freemotion ripped up the rulebook and created FUSION Team Training, the ultimate blend of cardio and strength training in a high-energy, coach-led, Covid-safe, small group class.
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Leisure news
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30 Nov 2021
Does the fitness industry support equality and diversity? WIFA research seeks to raise the game

The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey on gender diversity, equity, equality and inclusion in the fitness industry. The results will be published in the second quarter of 2022, with the study also acting as a monitor on an ongoing basis.
30 Nov 2021
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29 Nov - 02 Dec 2021
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30 Nov - 03 Dec 2021
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United States
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