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Prism collects data on guest behaviour in real time, which can be used to improve the guest expierence
There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?
“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says.
“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.
“This is truly the new standard in smart-park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”
Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
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Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature
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