The 14,500sq ft (1,347sq m) club is housed in a former bank and is to become the group's second 24-hour location, following the 2011 launch of its first site in Milton Keynes.

A 13-week build process has now started at the building, which will comprise a 150-station gym fitted by Matrix, as well as Dynamic Activity's bodycore functional training platforms.

Meanwhile, an acoustic barrier will be installed to separate the fitness suite from two floors of residential apartments above and will add to the nightclub feel of the facility.

Kiss Gyms owner Rupert Mackenzie-Hill said: "It's a super space in an old bank with lots of nooks and crannies and even basement vaults.

"We have typically looked at the South West of England for new sites to open Kiss Gyms and the centre of Swindon is relatively poorly served, so we are hoping for a good response."