With this in mind the International Institute for Anti-Ageing has created a compact Best Seller Display to help stockists to show a key selection of jane iredale mineral make-up products.

The stylish unit showcases the most popular products and colours in tester format along with the brand’s top selling brushes, helping beauty businesses to maximise the return on their retail space.

The versatile design means that it can sit on an existing work surface or on the optional freestanding pedestal.

jane iredale brand manager Emma Doherty said: "This display gives a fabulous impression of the range and suits even the smallest beauty room.

"It is particularly attractive to new stockists, as they get exactly the kind of products that will sell from day one."